Studio Pilates engaged 3rdifilms to create an introductory video for new clients attending their pilates basics work out classes. The company has an amazing approach to utilising digital media, video and imagery in their high tech studios. The main studio wall is adorned with large LCD screens that assist in guiding the participants through their pilates work outs by offering a clear visual reference of exactly what they should be doing, how to do it safely and how to get the most out of their work out. Of course there is always an instructor on hand for the more personal and experienced advice.
It really is a very unique and modern approach to creating a more engaging fitness routine. The video we produced is 15 minutes in length and helps participants navigate the use of the in studio reformers, perform safe pilates practice and explains the key philosophies behind pilates. Check out some of the screen grabs below.